Associations: What phrases do you associate with the term, "human rights?"
"In your opinion, on a scale of 1 to 7, where 1 means 'not at all' and 7 means 'a lot', how strongly do you associate ______________ with the term 'human rights'? You may choose any of the intermediate numbers 2, 3, 4, 5, and 6 to nuance your judgment."